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Supermarket Study Into 404 Page Use Summary

Supermarket Study Into 404 Page Use Summary

I have come to the end of my blog series on how the major UK supermarkets use custom 404 pages to improve the user experience. The supermarket that started this… Read more »

Sainsbury’s, Waitrose, Morrison’s, Somerfield and Co-Operative

Sainsbury’s, Waitrose, Morrison’s, Somerfield and Co-Operative

The third part of my series on looking at supermarkets web sites to see how they use 404 pages to direct users if they get lost and so make sure… Read more »

Tesco is disappointing in its adoption of 404 pages

Tesco is disappointing in its adoption of 404 pages

This is the second in my series of looking at supermarkets and how they use 404 pages to direct users if they get lost and so improve the overall user… Read more »

Asda demonstrates poor use of custom 404 pages, presents disparate set of web sites

Asda demonstrates poor use of custom 404 pages, presents disparate set of web sites

I have been meaning to carry out some quality checks on well known and popular web sites for a while but I wasn’t quite prepared for just how easy this… Read more »

Why Web Sites Should Have Custom 404 Pages

Why Web Sites Should Have Custom 404 Pages

Several of the web sites that I’ve been testing recently have suffered from not having a custom 404 page. It is a very quick and simple test that many web… Read more »

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