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Supermarket Study Into 404 Page Use Summary

Example of www.asda.co.uk’s 404 page

I have come to the end of my blog series on how the major UK supermarkets use custom 404 pages to improve the user experience.

The supermarket that started this off was Asda, when I stumbled across the fact that the main Asda web site did not have a custom 404 [...]

Sainsbury’s, Waitrose, Morrison’s, Somerfield and Co-Operative

Sainsburys Home Page

The third part of my series on looking at supermarkets web sites to see how they use 404 pages to direct users if they get lost and so make sure that the overall user experience is a decent one.

The first two parts investigated Asda and Tesco who, between them, have almost 40 [...]

Tesco is disappointing in its adoption of 404 pages

Tesco.com web site

This is the second in my series of looking at supermarkets and how they use 404 pages to direct users if they get lost and so improve the overall user experience.

The supermarket that started this series off was Asda and the poor or nonexistent 404 pages that I found across a lot [...]

Asda demonstrates poor use of custom 404 pages, presents disparate set of web sites

I have been meaning to carry out some quality checks on well known and popular web sites for a while but I wasn’t quite prepared for just how easy this exercise would turn out to be, especially when looking at the use of custom 404 pages.

Practically one of the first web sites I had a [...]

Why Web Sites Should Have Custom 404 Pages

Standard 404 page not found

Several of the web sites that I’ve been testing recently have suffered from not having a custom 404 page. It is a very quick and simple test that many web testers complete practically straightaway because it can give an indication of whether a web developer or designer has thought about [...]