Example of www.asda.co.uk’s 404 page
I have come to the end of my blog series on how the major UK supermarkets use custom 404 pages to improve the user experience.
The supermarket that started this off was Asda, when I stumbled across the fact that the main Asda web site did not have a custom 404 [...]
Tesco.com web site
This is the second in my series of looking at supermarkets and how they use 404 pages to direct users if they get lost and so improve the overall user experience.
The supermarket that started this series off was Asda and the poor or nonexistent 404 pages that I found across a lot [...]