SEO tools essentially test many difference aspects either about your website or a competing website so that you can understand specific items such as where your website ranks for a particular search term or how many inbound links your website is receiving, where they are coming from and what text is contained within the link.
Additionally, there are further SEO tools that help with aspects such as keyword research, generating XML sitemaps and finding potential link partners.
Website GraderGives you a free marketing report of your web site including on-page SEO factors and off-page SEO factors such as Google Page Rank, inbound links and directory entries. |
WordtrackerA free keyword suggestion tool that generates up to 100 related keywords. Wordtracker also offer a paid version that helps you to find profitable keywords for your web site. |
SEOmozA fantastic set of free and premium tools designed specifically for the SEO professional. From the straighforward Rank Tracker, Crawl Test and Term Target tools to more complex link analysis tools such as Linkscape and Trifecta. |
Advanced Link ManagerPaid software to analyze your web site’s link popularity, keep track of your links and find potential link partners. |
SEO Book ToolbarA firefox extension that allows you to quickly see the Google PageRank, links pointing at a domain, links pointing at a page, directory links, site age, monthly uniques and a whole lot more. |
Majestic-SEOHuge link and anchor text index that allows you to research and download the link profile for any web site. |
XML SitemapsA free online sitemap generator that allows you to create XML sitemaps of up to 500 pages. You can also create ROR, Text or HTML sitemaps but I use the XML sitemaps to then upload and submit to Google, Yahoo and Bing. Really quick and simple to use. There is a paid version (around $20) that can create unlimited pages, which is good for larger web sites. |
ineedhitsineedhits - Leading the Way in Affordable Search Engine Marketing Since 1996 |
Web Developer ToolbarWeb Developer Toolbar is Available for Internet Explorer and Firefox browsers and includes many SEO tools including: |
SEOgadgetWith SEOgadget keyword research, you can build actionable research to help discover opportunities in your market. Integrate with Google Analytics | Get search volumes from the Google Adwords API | Rank checker | Categorise keywords easily | Build amazing client reports. |
OntoloLink building just got easier |
SEMRushTool for Google organic and AdWords competitors keywords research. |
SpyFuSpyFu enables customers to “spy” on their competitor’s online marketing campaigns, see which terms they advertise on, which terms they optimize their site for, how much they spend, and so much more. |
Raven ToolsA powerful internet marketing platform - for agencies and professionals |
SearchmetricsSearchmetrics Suite – high performance international SEO software |
SEO PowerSuiteSEO PowerSuite - the most complete and affordable software package for search engine optimization. |
Keyword EliteDominate Niche Marketing: Know exactly what the "money keywords" are. The keywords that BUYERS are searching for! Use these keywords to increase your sales. Nothing else will show you these. |
More Testing Tools:
- Validators and Accessibility Testing Tools
- Browser Checking Tools
- Screen Resolutions Tools
- Link Checking Tools
- Site Performance Testing Tools
- Stress or Load Testing Tools
- Usability Testing Tools
- Split or Multivariate Testing Tools
- Web Analytics
- Online Surveys
- Site Monitoring Tools
- Software Testing & Bug Tracking Tools
- Web Development Tools











