Split or Multivariate Testing Tools

Split testing and multivariate testing tools help you to test either two different versions of the same page (Split Testing) or many different variations of your web page (Multivariate Testing) so that it is possible to calculate the version that works best in converting your visitors.

These software tools are central to conversion rate optimization so that you can improve the number of conversions that your website receives for the same number of visitors.

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Google Website Optimiser

Increase your website and landing page conversation rates by trying different headlines, images or text. This free, web-based, A/B and multivariate testing tool lets you experiment with your pages to get the best results.

Category: Split Testing

SiteSpect

Run A/B and multivariate tests in combination with one another including the ability to test dynamic content.

Category: Split Testing

Vertster

Conduct A/B and Multivariate Taguchi testing to improve conversion rates of your web site and then extract the data to use elsewhere.

Category: Split Testing

Omniture Test&Target

Gives marketers the necessary capabilities to continually make their online content and offers more relevant to their customers—yielding greater conversion.

Category: Split Testing

SplitTester

Free tool to test your ads and how likely those ads are to have different long-term results.

Category: Split Testing

Visual Website Optimizer

Easy to use A/B, Split and Multivariate testing tool with a short learning curve and a point-and-click WYSIWYG test designer. No fiddling with HTML or tagging pages.

Category: Split Testing

Split Test Accelerator

Includes 11 integrated testing and tracking modeuls including:
* The Basic Conversion Tracker
* The Simple Split Tester
* The "Sweet Spot" Testing Accelerator
* The Taguchi Super-Accelerator
* The Adwords Alchemist
* The Affiliate Program Integrator
* The Triple Play Maker
* The Leaky Funnel Finder
* The Pest Controller
* The Profit Protector
* The Deep Diver

Category: Split Testing

OnDialog

OnDialog with SiteTuners is the easiest to use and most powerful combination of landing page/microsite creation and publishing with the most advanced conversion optimization testing available.

OnDialog powered with SiteTuners consists of two key components – (1) OnDialog’s proprietary platform for landing page/microsite creation and instrumentation, designed to be the most productive creation tool of its kind; and (2) SiteTuners’ “TuningEngine”, a proprietary optimization engine designed specifically for marketing conversion optimization tasks.

Category: Split Testing

Autonomy Optimost

Optimost helps interactive marketers with one of their biggest challenges: engaging and converting online visitors.

* Increase online sales and conversions
* Identify the most persuasive combination of content and design
* Test virtually limitless permutations of Web copy, layouts, images, and design
* Optimize multiple elements on a Web page simultaneously

Category: Split Testing

SiteTuners.com

TuningEngineSM testing tool advantages:

* Bigger tests - Run much larger tests on the same traffic (100-10,000x larger than Multivariate / Taguchi)
* Faster operation - Much shorter testing times than comparable A-B Split Tests or Multivariate Tests
* Considers context - Takes variable interactions into account for best possible results
* Full control - Tested pages are hosted in their original location & environment on your servers
* "One button" data collection & analysis - No complex reports or statistics knowledge required

Category: Split Testing

KaizenTrack

KaizenTrack's software includes:
* The Percentage Test
* WYSIWYG Html Editor
* L4 Taguchi Test

Category: Split Testing

LiveBall

LiveBall segments, qualifies and converts your traffic by:

* Creating & launching world-class landing pages, microsites & conversion paths — without code or help from IT
* Testing alternative landing experiences against one another — still no code or help from IT
* Analyzing performance from click-to-conversion

Category: Split Testing

Maxymiser

Operating in real-time, Maxymiser serves hundreds of variants of content and structure simultaneously to visitors and measures each resulting conversion rate. Reports show you how different pages or combinations are performing and once identified, the most effective variation can be presented to all your traffic to increase revenue.

Category: Split Testing

Conversion Multiplier

Why Conversion Multiplier:
* Conversion Multiplier offers unmatched performance.
* Conversion Multiplier is a unique multivariate testing solution that can optimize not only your revenue, but your profits.
* Conversion Multiplier can enable you to achieve a higher conversion rate improvement in a shorter time, with fewer visitors required.
* Conversion Multiplier produces greater improvements because we test the things that matter.
* Conversion Multiplier enables greater test accuracy by tracking conversions offline.
* Conversion Multiplier ensures greater test reliability by tracking both IP addresses and cookies.
* Conversion Multiplier can help you to optimize sales by evaluating multiple calls-to-action in the same test.
* Conversion Multiplier can optimize your email marketing.

Category: Split Testing

Hiconversion Pro

Hiconversion Pro is a perfect tool for those who have no prior experience with multivariate testing or for those who want to test before buying our service.

Conversion rate optimization is the fastest way to increase online marketing ROI
Website conversion rate is the most important metric of your entire online advertisement chain. Any incremental improvement will directly benefit your bottom line while providing valuable insight into customer behavior and preferences.

The optimization methodology matters
Multivariate testing, unlike simple a/b testing, enables you to simultaneously test a large number of different marketing ideas and to quickly determine a winning page combination with a maximum conversion rate.

Make money even as you test
The lift in overall conversion rate during the test itself is often significant enough that it pays for itself and makes money for you.

Understand your customers better
By knowing which of your marketing ideas did or didn’t work, you will be able to draw conclusions about your customer preferences. This is a strategic knowledge that can profoundly impact your products and business strategy.

Category: Split Testing

Reedge

Currently free and in beta, the all-in-one solution for increasing conversion on your website includes the following:
* A/B Testing
* Content Targeting
* Conversion Optimization
* Discovering New Opportunities
* Geotargeting
* Multivariate Testing
* Onsite Behavioral Targeting
* Target & Testing
* Website Analytics

Category: Split Testing

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