There are plenty of good reasons why you should test your website. Here are just a few:
- Increased sales, enquiries and interactions with your company through having a fully working web site.
- Increased confidence in your company and/or brand.
- A better performing web site than your nearest competitors.
- Gain increased search engine rankings and more inbound links from having a better quality web site.
- Visitors that will come back to your web site again and again.
- Peace of mind of having a fully tested web site.
To me, website testing is not just making sure a website works, it is a continual focus on making sure it is as good as it possibly can be. This applies to any aspect whether that is usability, browser compatibility, performance or functionality.
Now, consider the following scenario
Imagine that you are about to launch your fantastic new web site to the outside world and have high hopes for generating lots of new enquiries or customers. You have spent a lot of time and effort creating the web site, paying detailed attention to your target market and have put something together that you are confident that people will return to and use again and again.
In order to test your web site in the final moments before launch you had a quick click around it to make sure that everything was in the right place, all the copy was correct and nothing bad happened when you clicked on any of the links. You feel that the site is ready to go live after weeks (or months) of hard work.
The web site is launched and you sit back to take a breather whilst thinking of a job well done.
However, all is not well the web site that you have just launched. Visitors start clicking around and start hitting problems, they are using different web browsers to the one you use with different screen resolutions and different operating systems. The web site does not display correctly for these people, the layout is broken, some images don’t load in properly and your visitors ultimately have a bad experience when using your site. They decide not to continue using your site and click away.
Other people fill in a contact form and hit send, did you test where that forms sends its important information and that it worked correctly?
The online shop that you were so proud of has a problem with its payment processing and so people cannot actually make a purchase. How closely did you test the checkout process?
Other visitors arrive at your web site from search engines listings and hit 404 page not found errors. Did you take a list of pages that your previous web site had and make sure that the correct redirects were in place to redirect visitors to your new pages?
The above are just a few examples of real problems that can easily occur when launching a new web site through inadequate or incomplete testing before the web site was launched.
I am sure you get the picture now that testing is vital to ensure that the web site you have spent so much time and effort in creating is released to the world as it is intended to be viewed and used.
Testing web sites is often not a fun task unless you have a fascination with trying to break something (we do!) and it can be very time consuming but it is a necessary phase to any web site project, which should be planned for and carried out to the best possible conclusion.
The end results of good testing is easily worth the effort and can dramatically improve the overall user experience meaning that more people submit enquiries or make contact with your company, more people buy products and services from you and more people come back to your site again and again.
Search engines and other web sites that link to your web site will also gain confidence that you have a robust web site.
These are the clear benefits that we set out to accomplish when we test web sites.
If you would like to see more then please contact us directly, we would be more than happy to hear from you.